[Remote] Lead Product Marketer, Marketplace & Builder Products
Note: The job is a remote job and is open to candidates in USA. HubSpot is an AI-powered customer platform that helps organizations grow better. The Lead Product Marketer will focus on the go-to-market strategy for HubSpot's emerging builder portfolio, collaborating with various teams to enhance product adoption and customer engagement.
Responsibilities
- Lead go-to-market strategy and launch execution for Agent CLI, AI Connectors, and other general builder products & strategic integrations in partnership with product leadership
- Define and message to HubSpot's general builder persona
- Identify and experiment with new routes to market that drive awareness and adoption among general and AI-assisted builders
- Develop launch assets, enablement materials, campaign messaging, FAQs, and customer-facing content to reach non-traditional builders and AI-assisted users
- Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes
- Support builder-focused events and launch moments, including quarterly builder events and product showcases, biannual Spotlights, etc
- Develop positioning, messaging, and launch strategy for emerging builder products
- Partner closely with Product Marketing teammates to ensure consistent messaging across AI connectors, agents, and ecosystem experiences
- Measure product adoption, gather customer insights, and refine messaging to accelerate ecosystem growth and API monetization outcomes
- Partner with Agent Builder PMM on messaging across HubSpot, Custom, and External Agents
Skills
- High ownership mindset and the ability to operate independently in ambiguous, fast-moving environments
- Experience leading product marketing strategy and launches for SaaS or platform products
- Proven ability to develop positioning and messaging for new or evolving product categories
- Demonstrated ability to simplify technically complex concepts for business audiences
- Experience building go-to-market strategies that drive product adoption and customer engagement
- Excellent written and verbal communication skills, strong executive storytelling, and the ability to influence senior leaders
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment
- Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations — this role is for someone who builds this way themselves
- Familiarity with AI-powered productivity or automation tools
- Experience marketing products for builders, or both technical and nontechnical audiences
- Experience supporting monetization, marketplaces, or ecosystem growth initiatives
- Experience with developer platforms, APIs, AI products, or ecosystem strategies
Benefits
- Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers.
- If you’re joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding.
- If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
Company Overview
